The role of perceived market orientation in the higher education sector
| Data(s) |
01/05/2014
|
|---|---|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Elsevier |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30061726/casidy-roleof-2014.pdf http://dro.deakin.edu.au/eserv/DU:30061726/casidy-roleofperceived-evid-2014.pdf http://dro.deakin.edu.au/eserv/DU:30061726/casidy-roleofperceived-inpress-2014.pdf http://doi.org/10.1016/j.ausmj.2014.02.001 |
| Direitos |
2014, Elsevier |
| Palavras-Chave | #perceived market orientation #educational services #higher education marketing, #satisfaction #loyalty #WOM |
| Tipo |
Journal Article |
