Student Dis/satisfaction and Academic Dis/enchantment with Edu-capitalism

Over three decades there has been a shift from ideologies of idealism and educationalism towards instrumentalism in higher education due to the global circulation of neoliberal ideologies. Facilitated by digital technologies and encouraged by international ranking systems, there is a paradoxical trend towards homogenisation rather than heterogeneity in terms of what counts as valued knowledge, producing tensions in national policies, institutional responses and academic work in Australia as elsewhere. The paper identifies the implications of trends driving universities towards entrepreneurialism, hyper-instrumentalism, continual rebranding in their search for distinctiveness in global markets, restructuring towards specialisation, focusing on immediate use-value of research, vocationalising teaching, demand driven curriculum that makes students happy, and the disaggregation of curriculum underpinning new multimodal forms of online learning / management technologies.