Innovation in medical tourism service marketing : a case of India
| Contribuinte(s) |
Goyal, Anita |
|---|---|
| Data(s) |
01/01/2014
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
IGI Global |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30061162/wong-innovationin-evid-2014.pdf http://dro.deakin.edu.au/eserv/DU:30061162/wong-innovationinmedical-2014.pdf http://doi.org/10.4018/978-1-4666-4671-1.ch003 |
| Palavras-Chave | #medical tourism #marketing #innovation #India |
| Tipo |
Book Chapter |
