The role of individualism and collectivism in low involvement purchase decisions
| Contribuinte(s) |
[unknown] |
|---|---|
| Data(s) |
01/01/2012
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
ANZMAC |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30061068/casidy-roleofindividualism-2012.pdf http://www.anzmac.org/conference |
| Direitos |
2012, The Author |
| Palavras-Chave | #individualism #collectivism #consumer decision making #culture |
| Tipo |
Conference Paper |
