An empirical investigation of the relationship between personality traits, prestige sensitivity, and fashion consciousness of Generation Y in Australia
| Data(s) |
01/01/2012
|
|---|---|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Elsevier BV |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30061059/casidy-anempirical-2012.pdf http://dx.doi.org/10.1016/j.ausmj.2012.05.012 |
| Direitos |
2012, Elsevier |
| Palavras-Chave | #Consumer personality #Big Five #Prestige sensitivity #Fashion consciousness #Fashion marketing #Prestige brand preferences |
| Tipo |
Journal Article |
