How Twitter is being used by Australian engineering academic units

For organisations, social media provide new avenues for communication and collaboration with their stakeholders, however, any value created for an organisation through social media comes not from any particular platforms, but from how they are used. The potential value of social media tools to assist in the successful communication inside and outside of engineering organisations has been identified in the literature. While social media may be widely used by individuals and many organisations, their use in higher education is still relatively new. Applications of social media in engineering education can also be found in the literature, including in work integrated learning. One of the most widely-used social media tools employed by organisations is Twitter. Research on the use of social media by higher education institutions is still limited and evaluation of the impact of social media activities is not straightforward. One approach to evaluation is network analysis.