Managing co-creation in professional sports: the antecedents and consequences of ritualized spectator behavior
| Data(s) |
01/08/2013
|
|---|---|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Elsevier |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30060671/karg-managingcocreation-2014.pdf http://dro.deakin.edu.au/eserv/DU:30060671/karg-managingcocreation-evid-2013.pdf http://doi.org/10.1016/j.smr.2013.07.004 |
| Direitos |
2013, Elsevier |
| Palavras-Chave | #rituals #co-creation #sport consumption #fans #fan engagement #marketing |
| Tipo |
Journal Article |
