Product placement strategies and practices in contemporary blockbuster action films: an exploratory content analysis
| Contribuinte(s) |
Lee, Terence Trees, Kathryn Desai, Renae |
|---|---|
| Data(s) |
01/01/2013
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Australian and New Zealand Communication Association |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30058949/weerakkody-productplacement-2013.pdf http://dro.deakin.edu.au/eserv/DU:30058949/weerakkody-productplacement-evid-2013.pdf |
| Direitos |
2013, ANZCA |
| Palavras-Chave | #product placement #Iron Man 2 #Inception #Fast Five #Mission Impossible : Ghost Protocol #Transformers : Dark of the Moon #advertising #blockbuster films #action films #content analysis #brands |
| Tipo |
Conference Paper |
