How do consumers co-create their experiences? An exploration in the heritage sector
Data(s) |
01/01/2014
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Resumo |
Whilst the body of work around co-creation has grown, co-creation continues to be considered from a value perspective with key questions, such as what is actually being co-created, remaining unanswered. This article moves beyond value to experiences and explores co-creation of the consumption experience. The research examines the manifestations and antecedents of co-creation of the consumption experience from a consumer angle and presents a co-creation framework. Customer critic analysis with consumers from two exemplar heritage organisations is used to investigate co-creation. The findings illuminate three facets of co-creation: co- production, engagement, and personalisation. This paper addresses a gap in Service- Dominant Logic theory, arts/heritage, and broader marketing literature by distinguishing between co-creation of value and co-creation of the consumption experience and proposing a definitive conceptualisation of the latter. The proposed model progresses the co-creation discussion to an empirical level and provides a foundation for future research. |
Identificador | |
Idioma(s) |
eng |
Publicador |
Taylor & Francis |
Relação |
http://dro.deakin.edu.au/eserv/DU:30057977/bridson-howdoconsumers-2014.pdf http://dro.deakin.edu.au/eserv/DU:30057977/bridson-howdoconsumers-evid-2013.doc http://dro.deakin.edu.au/eserv/DU:30057977/bridson-howdoconsumers-inpress-2013.pdf http://doi.org/10.1080/0267257X.2013.800899 https://symplectic.its.deakin.edu.au/viewobject.html?cid=1&id=71624 |
Direitos |
2013, Westburn Publishers |
Palavras-Chave | #co-creation #service-dominant logic #experience #co-creation of the experience #value #heritage sector |
Tipo |
Journal Article |