Pleasure Island

Like the dilapidated castles of gothic fiction the works in Joel Zika’s Pleasure Island take architectural elements from a bygone era and create a new sublime spatial experience. Pleasure Island refers to the place where young boys are taken in the 18th century children’s story Pinocchio. It is a place where every temptation and vice has been given physical form in the façades of amusement rides, arcades and bars.<br /><br />In the contemporary cultural context we revel in the symbols of extreme fears and emotion that the gothic used so well. Ghosts and skeletons are part of our visual language and speak of an underlying moral position perhaps better hidden than in generations past. The façade encapsulates the journey that awaits the entrant, an over the top sales pitch to make you come and explore. Our attraction to vice and the temptation of the commercial combine playfully in these works to create a theme park within the gallery.