The mother of all scare campaigns : the role of advertising in the miner's campaign to defeat the Resources Super Profits Tax (RSPT)
| Contribuinte(s) |
Greeenland, Steven Bainbridge, Jason Galloway, Chris Gill, Robert |
|---|---|
| Data(s) |
01/01/2012
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Pearson Australia |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30051647/linden-strategic-2012.pdf http://dro.deakin.edu.au/eserv/DU:30051647/linden-strategic-evid-2012.pdf |
| Direitos |
2012, Pearson Australia |
| Palavras-Chave | #strategic communications #public relations #marketing #advertising #mass media |
| Tipo |
Book Chapter |
