Vulnerable consumers and debt : can social marketing assist?

Autoria(s): Brennan, Linda; Zevallos, Zuleyka; Binney, Wayne
Data(s)

01/08/2011
Identificador

http://hdl.handle.net/10536/DRO/DU:30050064
Idioma(s)

eng
Publicador

Elsevier
Relação

http://dro.deakin.edu.au/eserv/DU:30050064/binney-vulnerableconsumers-2011.pdf

http://dx.doi.org/10.1016/j.ausmj.2011.05.007
Palavras-Chave #vulnerable consumers #consumer credit #debt management #social marketing
Tipo

Journal Article
Acesso ao item digital