Lobbying in Australia : child or sibling of public relations

It is accepted now that lobbying and public relations share a strong relationship. How did this come about? How did lobbying become a subset of the discipline of public relations and is it accepted as such – by its practitioners and those it serves? In lobbying’s attempts to define the practice it has sought a broader discipline for explanation. Many terms came into being because as Harrison observed ‘ it has been impossible to clearly define a lobbyist’ (2011, p865). Macnamara (2012) includes lobbying under a heading of public affairs and government relations. Sekuless subtitled his 1991 text Lobbying in the Nineties ‘the government relations game’.<br />This paper seeks to define lobbying and its practice in Australia. In so doing it looks specifically at professional and academic definition of the lobbying and its growth as a subset of PR.