The langauge of tourism : perfecting soft skills in a flat world

India is Australia's 11th-biggest inbound tourism market, bringing in 148,200 visitors who spent $867 million last year, but by 2020 officials say that could reach 300,000 visitors spending $2.3 billion.<br />Delhi and Mumbai have been targeted by Australia because they have an emerging middle class and India's highest concentration of affluent households.<br />The Minister for Tourism, Martin Ferguson, unveiled an India 2020 strategic plan last month at the annual Australian Tourism Exchange in Perth, the largest travel trade show in the southern hemisphere. "We have put a huge effort into attracting tourists from China recently and the next cab off the rank is India," he said.<br />The plan means that Tourism Australia's "There's Nothing Like Australia" campaign will be rolled out in Delhi and Mumbai and there will be extensive advertising on TV and digital channels as well as print.<br />