Share corporate social responsibility best practice and forgo competitive advantage


Autoria(s): McDonald, Sharyn
Contribuinte(s)

Sison, Marianne D.

Sheehan, Mark

Data(s)

01/01/2012

Resumo

Cross-sector partnerships are capable of achieving solutions to large scale societal problems, which when successful, are well-publicized. Partnering organizations not only reap reputational acclaim but garner valuable organizational benefits. Membership within successful partnerships would undoubtedly be considered a competitive advantage, yet several of these successful relationships have chosen to forgo this valuable position. Instead of retaining intellectual property, partnering organizations are sharing successful processes and practices with peers and competitors. This research examined three examples of best practice cross-sector partnerships to identify relationship success factors, how they involved other organizations and why they shared successful social responsibility initiatives with others.

Identificador

http://hdl.handle.net/10536/DRO/DU:30049461

Idioma(s)

eng

Publicador

World Public Relations Forum, Public Relations Institute of Australia

Relação

http://dro.deakin.edu.au/eserv/DU:30049461/mcdonald-conferenceproceedings-2012.pdf

http://dro.deakin.edu.au/eserv/DU:30049461/mcdonald-sharecorporate-2012.pdf

Direitos

2012, Public Relations Institute of Australia

Palavras-Chave #corporate social responsibility #cross-sector partnerships #nonprofit
Tipo

Conference Paper