Share corporate social responsibility best practice and forgo competitive advantage
Contribuinte(s) |
Sison, Marianne D. Sheehan, Mark |
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Data(s) |
01/01/2012
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Resumo |
Cross-sector partnerships are capable of achieving solutions to large scale societal problems, which when successful, are well-publicized. Partnering organizations not only reap reputational acclaim but garner valuable organizational benefits. Membership within successful partnerships would undoubtedly be considered a competitive advantage, yet several of these successful relationships have chosen to forgo this valuable position. Instead of retaining intellectual property, partnering organizations are sharing successful processes and practices with peers and competitors. This research examined three examples of best practice cross-sector partnerships to identify relationship success factors, how they involved other organizations and why they shared successful social responsibility initiatives with others. |
Identificador | |
Idioma(s) |
eng |
Publicador |
World Public Relations Forum, Public Relations Institute of Australia |
Relação |
http://dro.deakin.edu.au/eserv/DU:30049461/mcdonald-conferenceproceedings-2012.pdf http://dro.deakin.edu.au/eserv/DU:30049461/mcdonald-sharecorporate-2012.pdf |
Direitos |
2012, Public Relations Institute of Australia |
Palavras-Chave | #corporate social responsibility #cross-sector partnerships #nonprofit |
Tipo |
Conference Paper |