Quantitatively evaluating the effects of price promotions using data mining


Autoria(s): Gan, Min; Dai, Honghua
Contribuinte(s)

Pooley, R. J.

Coady, J.

Linger, H.

Barry, C.

Lang, M.

Schneider, C.

Data(s)

01/01/2011

Identificador

http://hdl.handle.net/10536/DRO/DU:30049243

Idioma(s)

eng

Publicador

Springer

Direitos

2012, Springer-Verlag

Palavras-Chave #data mining #price promotions
Tipo

Conference Paper