Estimating non-response bias in a web-based survey of technology acceptance : a case study of unit guide information systems
Contribuinte(s) |
Lamp, John |
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Data(s) |
01/01/2012
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Resumo |
Surveys are mostly challenged by response rates. Among the various types of survey research, web-based (internet-based/electronic/online) surveys are commonly used for data collection for a geographically diverse population. In surveys with high/low response rates, non-response bias can be a major concern. While it is not always possible to measure the actual bias due to non-response there are different approaches and techniques that help to identify reasons of non-response bias. The aims of this paper are twofold. (1) To provide an appropriate, interesting and important non-response bias case study for future web-based surveys that will provide guidance to other Information Systems researchers. The case-study concerns an online-survey to evaluate a technology acceptance model for Unit Guide Information systems (UGIS). (2) To discuss how nonresponse bias in a web-based technology acceptance study of an information system (UGIS in this case) can be contained and managed.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
ACIS |
Relação |
http://dro.deakin.edu.au/eserv/DU:30049121/atif-estimatingnon-2012.pdf |
Direitos |
2012, The Authors/ACIS |
Palavras-Chave | #non-response bias #web-based survey #response rate #wave analysis #Unit Guide Information System (UGIS) |
Tipo |
Conference Paper |