Transfer of electronic commerce trust between brick-and-mortar and online business environments
Contribuinte(s) |
Lamp, John |
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Data(s) |
01/01/2012
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Resumo |
Through experimentation, we establish a causal relationship between trust and the expansion of a retailer from online to brick-and-mortar and vice versa. Trust is multidimensional and contingent on the distribution path first chosen. Vendor trustworthiness (knowledge-based) and technological trustworthiness (institution-based) have different effects depending on the initial and new distribution channel. Expanding from brick-and-mortar to online negatively affects technology-based trust, while transfers from an online to a physical location maintain the same level of technology-based trust. Vendor-based trust is positively affected by transfer from online to the brick-and-mortar location, and is not significantly unaffected by transfers from brick and-mortar to online locations. The perceived “permanence” of a physical location influences consumer beliefs about the location’s trustworthiness.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
ACIS |
Relação |
http://dro.deakin.edu.au/eserv/DU:30049088/wingreen-transferofelectronic-2012.pdf |
Direitos |
2012, The Authors/ACIS |
Palavras-Chave | #electronic commerce #business environments |
Tipo |
Conference Paper |