Color, champagne, and trademark secondary meaning surveys : devilish detail
Data(s) |
01/01/2012
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Resumo |
This article first outlines the requirements for trademarking color and describes the VEUVE CLICQUOT brand. It then describes possible designs for testing whether the color orange serves as a trademark. For each element of the survey, the design dilemmas that must be resolved prior to implementation are described, and specific solutions to these design dilemmas are suggested. As a final contribution, the article looks at arguments that may be raised against the design elements and suggests ways that these arguments may be anticipated and minimized by using a specific design logic. In this way, this article will help expert researchers produce specific, defensible designs that will be of use to courts and tribunals.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
International Trademark Association |
Relação |
http://dro.deakin.edu.au/eserv/DU:30049010/bednall-colorchampagne-2012.pdf http://dro.deakin.edu.au/eserv/DU:30049010/bednall-colorchampagne-evidence-2012.pdf |
Direitos |
2012, International Trademark Association |
Palavras-Chave | #trademarking |
Tipo |
Journal Article |