Strategic thinking and the creative process in event management
Contribuinte(s) |
Rentschler, Ruth Radbourne, Jennifer Glow, Hilary |
---|---|
Data(s) |
01/09/2012
|
Resumo |
This thesis asserts that event management requires strategic and creative thinking. This is necessary to envision alternative approaches in an evolving communications landscape. Using a rich, qualitative analysis with one major case study, the conclusion is that events must shift from an operationally led to a strategically informed creative process. |
Identificador | |
Idioma(s) |
eng |
Publicador |
Deakin University, Faculty of Business and Law, School of Management and Marketing |
Relação |
http://dro.deakin.edu.au/eserv/DU:30048937/hopwood-digitalcopyright-2012.pdf http://dro.deakin.edu.au/eserv/DU:30048937/hopwood-strategicthinking-2012.pdf |
Direitos |
The author |
Tipo |
Thesis |