A hybrid Kansei engineering system using the self-organizing map neural network

Kansei Engineering (KE), a technology founded in Japan initially for product design, translates human feelings into design parameters. Although various intelligent approaches to objectively model human functions and therelationships with the product design decisions have been introduced in KE systems, many or the approaches are not able to incorporate human subjective feelings and preferenees into the decision-making process. This paper proposes a new hybrid KE system that attempts to make the machine-based decision-making process closely resembles the real-world practice. The proposed approach assimilates human perceptive and associative abililities into the decision-making process of the computer. A number of techniques based on the Self-Organizing Map (SOM) neural network are employed in the backward KE system to reveal the underlying data structures that are involved in the decision-making process. A case study on interior design is presented to evaluate the efficacy of the proposed approach. The results obtained demonstrate tbe effectiveness of the proposed approach in developing an intelligent KE system which is able to combine huiiUUI feelings and preferences into its decision making process.