Born globals : how are they different?
| Contribuinte(s) |
Zou, Shaoming Swan, Scott |
|---|---|
| Data(s) |
01/01/2012
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Emerald Group Publishing |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30047354/wong-bornglobala-post-2012.pdf http://dro.deakin.edu.au/eserv/DU:30047354/wong-bornglobals-2012.pdf http://dro.deakin.edu.au/eserv/DU:30047354/wong-bornglobals-evidence-2012.pdf http://dx.doi.org/10.1108/S1474-7979(2012)0000023019 |
| Direitos |
2012, Emerald Group Publishing |
| Palavras-Chave | #international success #commitment #capabilities #branding #born globals |
| Tipo |
Book Chapter |
