eftpos : the building of a brand


Autoria(s): Quinn-Allan, Deirdre
Contribuinte(s)

Greeenland, Steven

Bainbridge, Jason

Galloway, Chris

Gill, Robert

Data(s)

01/01/2012

Identificador

http://hdl.handle.net/10536/DRO/DU:30046010

Idioma(s)

eng

Publicador

Pearson Australia

Relação

http://dro.deakin.edu.au/eserv/DU:30046010/quinnallan-eftpos-2012.pdf

http://dro.deakin.edu.au/eserv/DU:30046010/quinnallan-eftpos-evid-2012.pdf

Direitos

2012, Pearson Australia

Palavras-Chave #marketing #brand
Tipo

Book Chapter