Marketing the marketing discipline : the influence of delivery modes on discipline major choice


Autoria(s): Ringer, Allison; Volkov, Michael; Vocino, Andrea; Bridson, Kerrie; Adam, Stewart
Data(s)

01/01/2011

Identificador

http://hdl.handle.net/10536/DRO/DU:30044722

Idioma(s)

eng

Publicador

James Nicholas Publishers

Relação

http://dro.deakin.edu.au/eserv/DU:30044722/ringer-marketingthe-2012.pdf

http://dro.deakin.edu.au/eserv/DU:30044722/ringer-marketingthe-evidence-2012.pdf

Direitos

2011, James Nicholas Publishers

Palavras-Chave #student diversity #online learning #mode of teaching delivery #student satisfaction #student preference
Tipo

Journal Article