Readings and cases in sustainable marketing : a strategic approach to social responsibility


Autoria(s): Tilde University Press
Contribuinte(s)

D'Souza, Clare

Taghian, Mehdi

Polonsky, Michael

Data(s)

01/01/2011

Identificador

http://hdl.handle.net/10536/DRO/DU:30043921

Idioma(s)

eng

Publicador

Tilde University Press

Relação

http://dro.deakin.edu.au/eserv/DU:30043921/taghian-readingsand-2011.pdf

http://dro.deakin.edu.au/eserv/DU:30043921/taghian-readingsand-evid-2011.pdf

Direitos

2011, Tilde University Press

Palavras-Chave #corporate social responsibility #sustainable marketing
Tipo

Book