Green marketing : what does the future hold?


Autoria(s): Polonsky, Michael
Contribuinte(s)

D'Souza, Clare

Taghian, Mehdi

Polonsky, Michael

Data(s)

01/01/2011

Identificador

http://hdl.handle.net/10536/DRO/DU:30043920

Idioma(s)

eng

Publicador

Tilde University Press

Relação

http://dro.deakin.edu.au/eserv/DU:30043920/polonsky-greenmarketing-2011.pdf

http://dro.deakin.edu.au/eserv/DU:30043920/polonsky-greenmarketing-evidence-2011.pdf

Direitos

2011, Tilde University Press

Palavras-Chave #marketing of green goods #environment #organisational behaviour
Tipo

Book Chapter