Learning from previous competition : the use of public relations techniques in averting an industry-wide crisis in the 1947 Australian bank nationalisation scheme


Autoria(s): Sheehan, Mark
Contribuinte(s)

Lalueza, Ferran

McKie, David

Xifra, Jordi

Data(s)

01/01/2011

Identificador

http://hdl.handle.net/10536/DRO/DU:30043839

Idioma(s)

eng

Publicador

[The conference]

Relação

http://dro.deakin.edu.au/eserv/DU:30043839/sheehan-conferenceprogramme-2011.pdf

http://dro.deakin.edu.au/eserv/DU:30043839/sheehan-proceedings-2011.pdf

http://www.uoc.edu/symposia/meetingcom2011/index_eng.html

Palavras-Chave #Public relations #Techniques
Tipo

Conference Paper