Exploring loyalty and the role of love : a consumer perspective
| Contribuinte(s) |
[unknown] |
|---|---|
| Data(s) |
01/01/2011
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Sport Management Association of Australia and New Zealand |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30043247/broadbent-exploringloyalty-2011.pdf http://dro.deakin.edu.au/eserv/DU:30043247/broadbent-sportmanagement-evidence-2011.pdf https://secure.ausport.gov.au/__data/assets/pdf_file/0005/471749/SMAANZ_2011_Program_Abstracts.pdf |
| Palavras-Chave | #loyalty #sports consumers #sport marketers |
| Tipo |
Conference Paper |
