Assessing consumer responses to professional sport club decisions : the marketing implications of sacking a coach
Contribuinte(s) |
Gammelsaeter, Hallgeir Bielons, Gerardo |
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Data(s) |
01/01/2011
|
Identificador | |
Idioma(s) |
eng |
Publicador |
GB Creation & Advice Consulting |
Relação |
http://dro.deakin.edu.au/eserv/DU:30043209/karg-assessingconsumer-2011.pdf |
Direitos |
2011, EASM |
Palavras-Chave | #Marketing implications #Consumer #Sport managers |
Tipo |
Conference Paper |