Assessing consumer responses to professional sport club decisions : the marketing implications of sacking a coach
| Contribuinte(s) |
Gammelsaeter, Hallgeir Bielons, Gerardo |
|---|---|
| Data(s) |
01/01/2011
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
GB Creation & Advice Consulting |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30043209/karg-assessingconsumer-2011.pdf |
| Direitos |
2011, EASM |
| Palavras-Chave | #Marketing implications #Consumer #Sport managers |
| Tipo |
Conference Paper |
