Gift-giving : consumer motivation and the gift purchase process
| Contribuinte(s) |
Goldberg, Marvin E. Gorn, Gerald Pollay, Richard W. |
|---|---|
| Data(s) |
01/01/1990
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Association for Consumer Research, |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30042489/tian-giftgiving-1990.pdf http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=7086 |
| Palavras-Chave | #consumer #motivation |
| Tipo |
Conference Paper |
