“Living the brand” : the evolution and conceptualization of a philosophy-driven strategy of building organizational brands through people
| Contribuinte(s) |
Cadwallader, Susan Brodowsky, Glen |
|---|---|
| Data(s) |
01/01/2010
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Marketing Educator's Association |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30042470/tian-livingthe-abstract-2010.pdf http://www.marketingeducators.org/proceedings/2010_MEA_Proceedings.pdf |
| Direitos |
2010, Marketing Educators’ Association |
| Tipo |
Conference Paper |
