Consumer-citizens of China : the role of foreign brands in the imagined future China
| Data(s) |
01/01/2011
|
|---|---|
| Resumo |
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Routledge |
| Direitos |
2011, Kelly Tian and Lily Dong |
| Palavras-Chave | #consumers -- China -- psychology #brand choice -- China -- psychological aspects #nationalism -- China #China -- civilization -- foreign influences |
| Tipo |
Book |
