How commercial myths compete for identity value through the ideological shaping of collective memories and countermemories
| Contribuinte(s) |
Borghini, Stefania McGrath, Mary Ann Otnes, Cele C. |
|---|---|
| Data(s) |
01/01/2007
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Association for Consumer Research |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30042467/tian-howcommerical-2007.pdf http://www.acrwebsite.org/volumes/display.asp?id=13882 |
| Direitos |
2007, Association for Consumer Research |
| Tipo |
Book Chapter |
