Organizational internal market orientation (IMO) : developing an integrative framework
| Contribuinte(s) |
MacCarthy, Martin Sanders, Dale |
|---|---|
| Data(s) |
01/01/2011
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
ANZMAC |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30041350/ferdous-organizational-evidence-2011.pdf http://dro.deakin.edu.au/eserv/DU:30041350/ferdous-organizationalinternal-2011.pdf |
| Direitos |
2011, The Authors |
| Palavras-Chave | #internal marketing (IM) #internal marketing orientation (IMO) #internal marketing (IM) programs #service employee outcomes |
| Tipo |
Conference Paper |
