Conceptualising levels of customer relational outcomes within social media
| Contribuinte(s) |
MacCarthy, Martin Sanders, Dale |
|---|---|
| Data(s) |
01/01/2011
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
ANZMAC 2011 Conference |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30041345/read-conceptualisinglevels-2011.pdf http://dro.deakin.edu.au/eserv/DU:30041345/read-conceptualisinglevels-evidence-2011_.pdf |
| Direitos |
2011, ANZMAC |
| Palavras-Chave | #relationship marketing #social media #customer engagement #word of mouth #co-creation of value #customer engagement behaviour |
| Tipo |
Conference Paper |
