Getting generation Y to attend : friends,interactivity and half-time entertainment

Autoria(s): Bednall, David Hugh; Valos, Michael; Adam, Stewart; McLeod, Colin
Data(s)

01/02/2012
Identificador

http://hdl.handle.net/10536/DRO/DU:30041221
Idioma(s)

eng
Publicador

Elsevier
Relação

http://dro.deakin.edu.au/eserv/DU:30041221/bednall-gettinggeneration-2012.pdf

http://dro.deakin.edu.au/eserv/DU:30041221/bednall-gettinggeneration-evidence-2012.pdf

http://dx.doi.org/10.1016/j.smr.2011.04.001
Direitos

2012, Elsevier
Palavras-Chave #Generation Y #Attendance #Friends #Entertainment
Tipo

Journal Article
Acesso ao item digital