Trademarking color : the role of survey evidence

Autoria(s): Bednall, David; Ashwin, Marie; Hirst, Alan
Contribuinte(s)

[unknown]
Data(s)

01/01/2011
Identificador

http://hdl.handle.net/10536/DRO/DU:30036838
Idioma(s)

eng
Publicador

Academy of Marketing Science
Relação

http://dro.deakin.edu.au/eserv/DU:30036838/bednall-trademarkingcolour-2011.pdf

http://dro.deakin.edu.au/eserv/DU:30036838/bednall-trademarkingcolour-evidence-2011.pdf

http://www.ams-web.org/cde.cfm?event=305386
Direitos

2011, Academy of Marketing Science
Tipo

Conference Paper
Acesso ao item digital