Models of trust in business-to-consumer electronic commerce : a review of multi-disciplinary approaches
Contribuinte(s) |
Andersen, Kim Viborg Elliot, Steve Swatman, Paula Trauth, Eileen Bjorn-Andersen, Niels |
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Data(s) |
01/01/2002
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Resumo |
The issue of trust in Internet-based business-to-consumer electronic commerce has been explored from a number of difference perspectives. The current body of research is diverse and fragmented. This paper critically reviews recently published models pertaining to trust in business to consumer e-commerce. For analytical purposes we categorize the literature in three main streams: technological, design and sociological/psychological. Based on our analysis and our own empirical observations we raise four main areas of concern that warrant further research attention: an oversimplification of the trust concept, a uni-directional view of trust, discipline centered approaches to modelling trust and a lack of empirical grounding and testing. In the light of these concerns we recommend avenues for further research. |
Identificador | |
Idioma(s) |
eng |
Publicador |
Kluwer Academic Publishers |
Direitos |
2003, International Federation for Information Processing |
Tipo |
Conference Paper |