Measuring consumer rituals : a marketing application.

Autoria(s): Neale, Larry; Mizerski, Richard; Lee, Alvin
Contribuinte(s)

[Unknown]
Data(s)

01/01/2008
Identificador

http://hdl.handle.net/10536/DRO/DU:30036209
Idioma(s)

eng
Publicador

American Marketing Association
Relação

http://dro.deakin.edu.au/eserv/DU:30036209/lee-measuringconsumer-2008.pdf

http://dro.deakin.edu.au/eserv/DU:30036209/lee-measuringconsumer-evidence-2008.pdf
Direitos

2008, American Marketing Association
Palavras-Chave #marketing
Tipo

Conference Paper
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