The effects of product placement in a children’s magazine on the readers’ purchase related responses
| Contribuinte(s) |
Li, Hairong Huang, Shengmin Jin, Dinghai |
|---|---|
| Data(s) |
01/01/2009
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
American Academy of Advertising |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30036208/lee-effectsofproduct-evidence-2009.pdf |
| Tipo |
Conference Paper |
