The effects of product placement in children's magazine on young readers' responses to the brand
| Contribuinte(s) |
Thyne, Maree Deans, Kenneth R. Gnoth, Juergen |
|---|---|
| Data(s) |
01/01/2007
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
University of Otago, School of Business, Dept. of Marketing |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30036207/lee-effectsofproduct-evidence-2007.pdf |
| Direitos |
2007, ANZMAC |
| Palavras-Chave | #product placement #computer/video games #product recall |
| Tipo |
Conference Paper |
