A model of brand salience

Autoria(s): Vieceli, Julian; Shaw, Robin N.
Contribuinte(s)

Uncles, Mark D.
Data(s)

01/01/2011
Identificador

http://hdl.handle.net/10536/DRO/DU:30035937
Idioma(s)

eng
Publicador

Tilde University Press
Relação

http://dro.deakin.edu.au/eserv/DU:30035937/vieceli-modelof-2010.pdf

http://dro.deakin.edu.au/eserv/DU:30035937/vieceli-modelof-evidence-2010.pdf
Direitos

2011, Tilde University Press
Palavras-Chave #brand management
Tipo

Book Chapter
Acesso ao item digital