A model of brand salience
Contribuinte(s) |
Uncles, Mark D. |
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Data(s) |
01/01/2011
|
Identificador | |
Idioma(s) |
eng |
Publicador |
Tilde University Press |
Relação |
http://dro.deakin.edu.au/eserv/DU:30035937/vieceli-modelof-2010.pdf http://dro.deakin.edu.au/eserv/DU:30035937/vieceli-modelof-evidence-2010.pdf |
Direitos |
2011, Tilde University Press |
Palavras-Chave | #brand management |
Tipo |
Book Chapter |