Technological innovations and m-commerce applications


Autoria(s): Ratten, Vanessa; Ratten, Hamish
Data(s)

01/03/2007

Resumo

Many technological innovations have occurred within the past decade that have revolutionized the banking industry. The most important has been the Internet and the emergence of mobile-commerce (m-commerce). The aim of this paper is to investigate how Wireless Application Protocol (WAP) banking is being implemented with younger adopters. A conceptual model is developed based on the behavioral intentions younger adopters have on WAP banking that is tested through a survey instrument. Social cognitive theory underpins the conceptual model and helps to explain some of the findings from the study. Suggestions for future research are also espoused. <br />

Identificador

http://hdl.handle.net/10536/DRO/DU:30035023

Idioma(s)

eng

Publicador

World Scientific Pub.

Relação

http://dro.deakin.edu.au/eserv/DU:30035023/ratten-technologicalinnovations-2007.pdf

http://search.ebscohost.com/login.aspx?direct=true

Direitos

2007, World Scientific Publishing Company

Palavras-Chave #m-commerce #technological innovations #banking
Tipo

Journal Article