Technological innovations and m-commerce applications
Data(s) |
01/03/2007
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Resumo |
Many technological innovations have occurred within the past decade that have revolutionized the banking industry. The most important has been the Internet and the emergence of mobile-commerce (m-commerce). The aim of this paper is to investigate how Wireless Application Protocol (WAP) banking is being implemented with younger adopters. A conceptual model is developed based on the behavioral intentions younger adopters have on WAP banking that is tested through a survey instrument. Social cognitive theory underpins the conceptual model and helps to explain some of the findings from the study. Suggestions for future research are also espoused. <br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
World Scientific Pub. |
Relação |
http://dro.deakin.edu.au/eserv/DU:30035023/ratten-technologicalinnovations-2007.pdf http://search.ebscohost.com/login.aspx?direct=true |
Direitos |
2007, World Scientific Publishing Company |
Palavras-Chave | #m-commerce #technological innovations #banking |
Tipo |
Journal Article |