Case study : fitness segment a Wii bit larger than expected!


Autoria(s): Callaghan, Michael
Contribuinte(s)

Kotler, P.

Brown, L.

Burton, L.

Data(s)

01/01/2010

Identificador

http://hdl.handle.net/10536/DRO/DU:30034576

Idioma(s)

eng

Publicador

Pearson Australia

Relação

http://dro.deakin.edu.au/eserv/DU:30034576/callaghan-fitness-2010.pdf

http://dro.deakin.edu.au/eserv/DU:30034576/callaghan-fitnesssegment-2010.pdf

Direitos

2010, Pearson Australia (a division of Pearson Australia Group Ply Ltd)

Tipo

Book Chapter