Investigating the effect of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
| Contribuinte(s) |
Iyer, Easwar Coulter, Robin |
|---|---|
| Data(s) |
01/01/2010
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
American Marketing Association |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30033560/mcdonald-investigatingthe-2010.pdf http://dro.deakin.edu.au/eserv/DU:30033560/mcdonald-investigatingtheeffect-2010.pdf |
| Direitos |
2010, American Marketing Association |
| Tipo |
Conference Paper |
