Cadbury's freddo frog : a case study of integrated marketing to children and its ethical implications


Autoria(s): Harrison, Paul; Chalmers, Kathryn
Contribuinte(s)

[Unknown]

Data(s)

01/01/2010

Identificador

http://hdl.handle.net/10536/DRO/DU:30031146

Idioma(s)

eng

Publicador

Academy of Marketing

Relação

http://dro.deakin.edu.au/eserv/DU:30031146/harrison-cadburysfreddo-2010.pdf

http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=91&Itemid=106

Direitos

2010, AM

Tipo

Conference Paper