Applying the theory of planned behavior to explain marketing managers' perspectives on sustainable marketing
| Data(s) |
01/10/2010
|
|---|---|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Routledge |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30030379/ferdous-applyingthetheory-2010.pdf http://dro.deakin.edu.au/eserv/DU:30030379/ferdous-applyingthetheory-evidence-2010.pdf http://dx.doi.org/10.1080/08961530.2010.505883 |
| Direitos |
2010, Taylor & Francis Group, LLC |
| Palavras-Chave | #sustainable marketing #theory of planned behavior (TPB) #partial least squares (PLS) #employee attitudes #emerging country |
| Tipo |
Journal Article |
