Online corporate social responsibility communication by Australian SMEs : a framework for website analysis


Autoria(s): Parker, Craig M.; Zutshi, Ambika; Fraunholz, Bardo
Contribuinte(s)

[Unknown]

Data(s)

01/01/2010

Resumo

There has been almost no IS related corporate social responsibility (CSR) research on small and medium enterprises (SMEs), and most non-IS research does not examine how SMEs use websites to communicate their CSR initiatives. This paper develops and applies a framework to report on the results of an exploratory content analysis of 33 Australian SME websites in the Information Media/Telecommunications and Accommodation/ Food Services sectors which communicate CSR initiatives online.<br />

Identificador

http://hdl.handle.net/10536/DRO/DU:30029462

Idioma(s)

eng

Publicador

University of Maribor

Relação

http://dro.deakin.edu.au/eserv/DU:30029462/parker-bled-2010.pdf

http://dro.deakin.edu.au/eserv/DU:30029462/parker-onlinecorporate-2010.pdf

http://domino.fov.uni-mb.si/proceedings.nsf/0/e6f172feaee6fdecc1257757003e1259/$FILE/36_Parker.pdf

Palavras-Chave #SME #environmental sustainability #social responsibility #website #Australia
Tipo

Conference Paper