Myths, symbols and branding
| Data(s) |
01/01/2008
|
|---|---|
| Resumo |
This thesis explored the hypothesis that myths + symbols + branding, created the Republic of Türkey's collective group identity, and the identity of Mustafa Kemal Atatürk. The same formula tested the 'creation' of Europe/EU's group identity. Three formulas were created: bridge-word formula; composite-word formula; cyclical-word formula, to test this premise. |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Deakin University, Faculty of Arts and Education, School of Communication and Creative Arts |
| Palavras-Chave | #Atatürk, Kemal, 1881-1938 #Group identity - Turkey #Group identity - European Union |
| Tipo |
Thesis |
