Employee competency and marketing performance : an empirical investigation
Data(s) |
01/01/2007
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Resumo |
The research found strong support for a systems model of the relationship between marketing competency and marketing performance in Australia and Britain. Although employees perceived that they were less competent than preferable to do the job well, marketing competency, combined with management control, was identified as important to performance. |
Identificador | |
Idioma(s) |
eng |
Publicador |
Deakin University, Faculty of Business and Law, Deakin Business School |
Palavras-Chave | #Marketing - Management #Employees - Training of - Marketing #Organizational effectiveness - Evaluation |
Tipo |
Thesis |